27-09-2012, 07:34
Ferrari’s 500th GP with Shell
Posted on September 26, 2012
Shell Motorsport image
Considering the Singapore GP is regarded as one of the most commercially significant events on the calendar it was somewhat apt that Ferrari and its most long-standing partner, Shell, celebrated their 500th race in partnership over the weekend.
To mark the occasion several events were held around the city from Thursday onwards, including Fernando Alonso performing a demonstration lap of Marina Bay in the Shell Performance Simulator (which you can watch here), while a specially-commissioned tribute video was also shown for the first time which looked back at the history of the two world-renowned brands in partnership.
The four-minute film, which we’ve made available for you below, features archived footage dating right back to the F1 World Championships early days in the 1950s and is intercepted with soundbites explaining the significance of the relationship between team and fuel supplier from famous Ferrari names past and present such as Luca di Montezemolo, Stefano Domenicali, John Surtees and the first man to win an F1 race for Ferrari, Argentine José Froilan Gonzalez.
Brief footage of the now 89-year-old’s victory at 1951 British Grand Prix, including his presentation of the winner’s trophy by the Queen, is also shown.
The clear message that comes out through the short film is how intrinsic the partnership between Ferrari and Shell is and how vital a part the latter has played in the team’s unrivalled success over the decades. As di Montezemolo himself says succinctly: “The Shell brand with the Prancing Horse is a good combination.”
fuente
Posted on September 26, 2012
Shell Motorsport image
Considering the Singapore GP is regarded as one of the most commercially significant events on the calendar it was somewhat apt that Ferrari and its most long-standing partner, Shell, celebrated their 500th race in partnership over the weekend.
To mark the occasion several events were held around the city from Thursday onwards, including Fernando Alonso performing a demonstration lap of Marina Bay in the Shell Performance Simulator (which you can watch here), while a specially-commissioned tribute video was also shown for the first time which looked back at the history of the two world-renowned brands in partnership.
The four-minute film, which we’ve made available for you below, features archived footage dating right back to the F1 World Championships early days in the 1950s and is intercepted with soundbites explaining the significance of the relationship between team and fuel supplier from famous Ferrari names past and present such as Luca di Montezemolo, Stefano Domenicali, John Surtees and the first man to win an F1 race for Ferrari, Argentine José Froilan Gonzalez.
Brief footage of the now 89-year-old’s victory at 1951 British Grand Prix, including his presentation of the winner’s trophy by the Queen, is also shown.
The clear message that comes out through the short film is how intrinsic the partnership between Ferrari and Shell is and how vital a part the latter has played in the team’s unrivalled success over the decades. As di Montezemolo himself says succinctly: “The Shell brand with the Prancing Horse is a good combination.”
fuente